Welcome to the Direct Booking Opportunity Calculator.
This calculator is a plug-in-your-numbers spreadsheet that shows you what OTA dependency is actually costing you, and what your property could be worth if those bookings went direct.
We built this model for our first property, Onera Fredericksburg. It opened at 100% OTA-dependent with zero direct bookings.
Twenty-one months later it was at 80%+ direct, and we sold it for $7M (nearly $1M per key).
And the journey started with a simple number: knowing what OTA dependency cost us.
And this calculator is how we found it.
<aside> 📌
In the last 5 years, we have scaled a portfolio of unique stay properties from:
And we will help you build a Demand Engine to drive more direct bookings every month and raise your nightly rates (while many are forced to race to the bottom).
If that’s something you’d be interested in, we’d love to help.
You can learn more and see if it makes sense for you here:
</aside>
Being aware of our OTA dependency helped our team work hard to hit…
These numbers held even as a wave of new supply hit the Texas Hill Country.
Now you can plug in your own numbers and you'll know exactly where you stand in about 2 minutes. Whether you're planning to keep running your property or sell it down the road, you'll finally see the size of the opportunity you're sitting on.
What's inside